Langholm

Our investments

When we look back on the achievements of those companies we have worked with, we have to conclude that the sense of a job well done takes a lot of beating.

CompanyLocationDescription and activityDate of investment

Bart Spices UKQuality cooking ingredientsMay 2010

Cane-Line/Sika-Horsnaes DenmarkOutdoor furniture expertsFeb 2007

Dorset Cereals UKUnadulterated breakfast pleasureApr 2005









Dorset Cereals
www.dorsetcereals.co.uk

Brief description

An innovative, fast growth brand of cereal products providing premium quality ingredients for healthy eating and simple unadulterated pleasure.

Investment Rationale

  • An opportunity to satisfy the consumers’ desire for a cereal brand that did not compromise on ingredient quality or taste.
  • Broad distribution in the UK and export to 51 other countries.

Value Creation

  • Created a unique and motivating brand positioning that brought new consumers into the brand and created loyalty with existing consumers.
  • Dramatically improved the brand communication with a relevant consumer message communicated through new packaging, a new website, events, consumer promotions, PR, etc.
  • Improved consumer availability by increasing breadth and depth of distribution.
  • Grew export sales by focusing on strategic export markets and direct retailer relationships.
  • More than doubled factory capacity, improved efficiency and invested in best-in-class technology to meet the growing consumer demand.
  • Built financial control systems and reporting to aid management decision making.
  • Accelerated the company’s new product development plans providing many successful innovations.


 

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Farmos FinlandCleaning and hygiene productsMar 2008

Just Retirement UKFinancial solutions for retireesAug 2004

Lumene Group FinlandHigh performance skin care and cosmeticsDec 2003

Purity Soft Drinks UKFruit juices and soft drinksApr 2012

Tyrrells UKPremium chip manufacturerApr 2008

WoolOvers UK Online apparel retailerJul 2015

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